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Freemium Payments

Wait, “Freemium” is happening in the world of Payments? What? Isn’t that an oxymoron? Where are the hidden fees? Where are the ads? How much is this actually going to cost us?? None, nowhere, nothing. Or at least that’s what Braintree is trying to tell us. I wrote a little while back about what I […]

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Creating a “Fundable” Pro Forma

A good financial model, or “Pro Forma” is one of the essential elements needed to raise capital.  It is a key communication to investors detailing how the company will scale.  An entrepreneur armed with the numeric understanding of how and when his company will achieve $100 million will clearly be a stronger candidate than one […]

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